Media training clients

Sheffield United, professional football club, academy squad (16-18 y.o.)
‘Looking after yourself in the sports media’. Media education session for young players in an England football context. Part of the Academy Project.

Robbie Henshaw, Ireland rugby international
Adavanced, one-to-one media education session aimed at developing a broader range of interview strategies.

All Blacks Sevens, New Zealand’s men’s rugby 7s team
Two media education sessions with the All Blacks Sevens men’s squad during a pre-tournament camp.

Alapati Leiua, Samoan rugby international
One-to-one sessions aimed at developing confidence and fluency using English in the media.

Auckland Rugby, elite level professional ITM Cup provincial rugby club
Introduction to sports media session for new players to the professional scene.


The Hurricanes, elite level professional Super Rugby team
Whole squad and targeted group sessions aimed to help players feel more comfortable in the media, understand how to be responsible in the media and explore strategies for engaging fans.

The Saracens Rugby Academy
Ran a media education workshop for Saracens Academy members to help them develop a good foundation of media skills for their emerging professional careers. Part of Reactive Sports Media’s ‘Academy Project’, and the RPA’s Player Development Programme.

Munster Rugby Academy
Media education workshop for twenty academy rugb y players at the Greencore Munster Rugby Academy.

The Black Caps, New Zealand international cricket team
Two media education sessions with New Zealand’s centrally contracted players: one with less experienced players and one with senior players.

Connacht Rugby, elite level professional rugby club
Media education session on pre and post-match media interview skills and strategies.

Ireland Women’s Rugby Sevens team
Half-day media education sessions covering media interview basics and audience engagement strategies.

New Zealand Women’s Rugby Sevens team
Ran a media education session with the New Zealand Women’s Sevens wider squad during a pre-tournament camp.

RPA Induction Day Event
Ran a series of short media education sessions for different groups as a part of the Rugby Players’ Association’s Academy Induction Day.

The Sale Sharks Rugby Academy
Ran a media education workshop for Sale SHarks Academy members to help them develop a good foundation of media skills for their emerging professional careers. Part of Reactive Sports Media’s ‘Academy Project’, and the RPA’s Player Development Programme.