Talk the talk AND walk the walk. Add effective communication skills to your high performance sporting skillset.

Reactive Sports Media helps professional athletes, teams, managers, coaches and organisations develop effective communication skills for a career in the specific context of high performance sport. Explore our range of research-informed communication training workshops and services and start making your communication a high performance tool.

Communicating in the media

Develop skills for dealing with the sports media with our range of media communication training modules specifically for professional athletes and coaches

Team communication

Make communcation in your team a high-performance tool with our communication training modules designed to help coaches and athletes become more effective communicators

Social media communication

Protect and promote yourself or athletes you advise with our social media workshops and account audit products. Don’t let a social media distration derail your sporting success. 

First class communication training for first class sporting brands

Testimonials from some of our clients. More available on our individual service offering pages. 

Kieran has recently spent time with the All Blacks Sevens and New Zealand Women’s Sevens teams looking specifically at the post-match interview situation. His sessions were excellent with a heavy focus on participation, rather than lecturing. Feedback from players was very positive. Kieran structures short sessions, high on interaction and with very relevant real life examples to guide players. His relaxed, uncomplicated style is tailor made for busy athletes. All will have left with some good tips to better equip themselves in any engagement with media. Would highly recommend and will use Kieran again.

Mike Jaspers

Media Manager, All Blacks Sevens

Being confronted by cameras after a match can be an uncomfortable experience for players. Kieran provides strategies, as well as the opportunity for the players to put them into practice. 

Steve Symonds

Personal Development Manager, The Hurricanes

The training delivered by Kieran was excellent. The players were heavily engaged throughout the workshop as it was well-planned, informative, fun and hugely effective. Kieran’s experience and knowledge of interviews, particularly within the environment of professional sport, is first class. The practical elements of the session were particularly useful and the strategies learned by the players will enhance their ability to participate in media interviews and other related activities. I would have no hesitation in recommending Kieran’s workshop to other organisations.

Richie Finlay

Senior Communications Manager, Ulster Rugby

Kieran was initially approached by the club in order to provide media training to full time young players at the Academy between the ages of 16-19, via his company, Reactive Sports Media. This was extremely successful. Kieran has also presented to Academy Coaches from U8-U21 about the importance of the feedback process between players/parents and club staff. This has become an area of increasing importance since the introduction of Elite Player Performance Plan in 2012 from The Premier League, which now requires formal feedback from Academy to player on a 6 or 12 weekly basis (depending on player age and Academy categorisation). Kieran’s work in this area in terms of critically evaluating anonymous existing player feedback, and contributing to the development of an improved feedback framework for the 2015/16 season has been first rate. We are looking forward to working together next season to track the effectiveness of this new system on individual players. We would certainly highly recommend the quality of Kieran’s work with us so far.

Nick Cox

Academy Manager, Sheffield United Football Club

Kieran recently ran a couple of really useful media training sessions with our BLACKCAP New Zealand cricketers. The players were highly engaged and thoroughly enjoyed the research-based nature of the training. Lots of food for thought for the players, and we’d be keen to work with Kieran again as his sessions are perfectly tailored to young or mid-level experienced players.

Joanne Perry

Media Manager, The BLACKCAPS, New Zealand Cricket team

The training delivered by Kieran was excellent. The players were heavily engaged throughout the workshop as it was well-planned, informative, fun and hugely effective. Kieran’s experience and knowledge of interviews, particularly within the environment of professional sport, is first class. The practical elements of the session were particularly useful and the strategies learned by the players will enhance their ability to participate in media interviews and other related activities. I would have no hesitation in recommending Kieran’s workshop to other organisations.

Caroline Guthrie

Senior Development Manager, Rugby Players Association

Kieran ran a media training session for the Blackcaps player group in October 2014. Kieran engaged the players well and the feedback from the players has been very positive. I have no doubt the group picked up quite a few tools that they can use in their day to day interactions with media. We are keen to engage Kieran again to educate our players in the future. 

Sanjeewa Silva

National Personal Development Manager, New Zealand Cricket Players Association