by Kieran File | Sep 11, 2016 | Authenticity, Codeswitching, Connecting with fans, Personal brand, Uncategorized
For professional athletes, the benefits of learning a second (or a third) language are numerous. On the one hand, there are cognitive skills transferrable to the world of sports that can be developed through language learning including enhanced multitasking abilities,...
by Kieran File | Jun 7, 2016 | Authenticity, Modesty, Personal brand, Relationship management
In media interviews, it is not only negatively-oriented questions (i.e. questions about match-changing mistakes, private life indiscretions or controversies at the club) that can threaten an athlete’s image. The seemingly innocuous, positively-oriented questions after...
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