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Managing a loss in the media: Steve Hansen and the All Blacks.

Managing a loss in the media: Steve Hansen and the All Blacks.

by Kieran File | Jul 2, 2017 | Being a good loser, Managers in the media, Modesty, Relationship management

Another Lions test and another lesson in how to manage the media as a professional sports manager. This time, a lesson on how to negotiate a losing press conference. After last night’s loss to the British and Irish Lions, the All Blacks head coach Steve Hansen had to...

Questions young players have about speaking to the media

by Kieran File | Aug 26, 2015 | Being a good loser, Our work, Young players in the media

25/08/15 I had a fantastic opportunity on Monday to run workshops for academy rugby players as part of the Rugby Players’ Association’s (RPA) Induction Day at Lilleshall Sports Centre. These induction days aim to provide players embarking on a professional rugby...

Negotiating the losing post-match interview: Nico Rosberg

by Kieran File | Nov 26, 2014 | Being a good loser

Nico Rosberg may not have won the race or the championship, but he nailed the post-race/post-championship interview. Not seen it? Watch it here: While I imagine that will be of scant significance or compensation to him, his actions in the interview booth should see...

Recent Posts

  • Managing a loss in the media: Steve Hansen and the All Blacks.
  • Managing your meanings in the media: a lesson from Lions manager Warren Gatland.
  • Why professional athletes should consider learning another language: codeswitching and fan engagement
  • Balancing modesty and authenticity in the sports media – modestly acknowledging your accomplishments – Steven Adams and the Oklahoma Thunder
  • Brand Honey Badger: being linguistically innovative in the sports media

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