• Facebook
  • Twitter
0 Items
Reactive Sports Media
  • Home
  • Help me with
    • Communication on the field
    • Social media communication
    • Speaking to the media
  • About
  • Research and resources
  • Blog
  • Online products
  • Contact
Select Page

Why professional athletes should consider learning another language: codeswitching and fan engagement

by Kieran File | Sep 11, 2016 | Authenticity, Codeswitching, Connecting with fans, Personal brand, Uncategorized

For professional athletes, the benefits of learning a second (or a third) language are numerous. On the one hand, there are cognitive skills transferrable to the world of sports that can be developed through language learning including enhanced multitasking abilities,...

Brand Honey Badger: being linguistically innovative in the sports media

by Kieran File | Feb 14, 2016 | Connecting with fans, Personal brand, Relationship management, Uncategorized

Nick Cummins, or the Honey Badger as he is also known, has a bit of a cult following in the rugby world. Don’t know who I’m talking about? Watch the following interview.   And, as you might have guessed from the above video, much of the fanfare surrounding ‘the...

Recent Posts

  • Managing a loss in the media: Steve Hansen and the All Blacks.
  • Managing your meanings in the media: a lesson from Lions manager Warren Gatland.
  • Why professional athletes should consider learning another language: codeswitching and fan engagement
  • Balancing modesty and authenticity in the sports media – modestly acknowledging your accomplishments – Steven Adams and the Oklahoma Thunder
  • Brand Honey Badger: being linguistically innovative in the sports media

Recent Comments

    Archives

    • July 2017
    • September 2016
    • June 2016
    • February 2016
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • November 2014

    Categories

    • Association communication
    • Authenticity
    • Being a fan
    • Being a good loser
    • Clarity
    • Codeswitching
    • Connecting with fans
    • Controlling the message
    • Crisis Communications
    • Emotion
    • Expectation
    • Football
    • Gender
    • Managers in the media
    • Modesty
    • Money
    • Our work
    • Personal brand
    • Press releases
    • Relationship management
    • Reported speech
    • Sledging
    • Twitter
    • Uncategorized
    • Young players in the media

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    • Home
    • Help me with
    • About
    • Research and resources
    • Blog
    • Online products
    • Contact
    • Facebook
    • Twitter

    Designed by Elegant Themes | Powered by WordPress

    This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
    Necessary Always Enabled

    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

    Non-necessary

    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.