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Why professional athletes should consider learning another language: codeswitching and fan engagement

by Kieran File | Sep 11, 2016 | Authenticity, Codeswitching, Connecting with fans, Personal brand, Uncategorized

For professional athletes, the benefits of learning a second (or a third) language are numerous. On the one hand, there are cognitive skills transferrable to the world of sports that can be developed through language learning including enhanced multitasking abilities,...

Brand Honey Badger: being linguistically innovative in the sports media

by Kieran File | Feb 14, 2016 | Connecting with fans, Personal brand, Relationship management, Uncategorized

Nick Cummins, or the Honey Badger as he is also known, has a bit of a cult following in the rugby world. Don’t know who I’m talking about? Watch the following interview.   And, as you might have guessed from the above video, much of the fanfare surrounding ‘the...

Recent Posts

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  • Why professional athletes should consider learning another language: codeswitching and fan engagement
  • Balancing modesty and authenticity in the sports media – modestly acknowledging your accomplishments – Steven Adams and the Oklahoma Thunder
  • Brand Honey Badger: being linguistically innovative in the sports media

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