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‘Just stay with us’: Strategies football managers use to address public expectation on their team

by Kieran File | Sep 7, 2015 | Expectation, Football, Managers in the media

Chris Coleman and the Wales national men’s football team. When speaking to the media, one of the goals of a manager or coach is to reduce (and/or not increase) pressure on their team. How managers do that will depend a lot on the questions they get asked and the...

Communication and relationship management: David De Gea, Louis van Gaal and Manchester United.

by Kieran File | Aug 19, 2015 | Football, Managers in the media, Relationship management, Reported speech

Did he say ‘no’ I won’t play, or did he say I’m ‘not eager to play’? The drama of off-field sagas in professional sport! (Don’t know what I’m talking about? Read the story here, and a follow up here) In short, we’re talking football. In particular we’re talking about...
The language of crisis: Press statements issued after the FIFA arrests.

The language of crisis: Press statements issued after the FIFA arrests.

by Kieran File | Jun 3, 2015 | Crisis Communications, Football, Press releases

Press statements are tools that companies, organisations, teams or individuals often use in times of crisis. They function to publicly state their position to the crisis in question, or outline the current state of affairs when pressure is on them to comment. It...

Recent Posts

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  • Balancing modesty and authenticity in the sports media – modestly acknowledging your accomplishments – Steven Adams and the Oklahoma Thunder
  • Brand Honey Badger: being linguistically innovative in the sports media

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