by Kieran File | Sep 11, 2016 | Authenticity, Codeswitching, Connecting with fans, Personal brand, Uncategorized
For professional athletes, the benefits of learning a second (or a third) language are numerous. On the one hand, there are cognitive skills transferrable to the world of sports that can be developed through language learning including enhanced multitasking abilities,...
by Kieran File | Jun 7, 2016 | Authenticity, Modesty, Personal brand, Relationship management
In media interviews, it is not only negatively-oriented questions (i.e. questions about match-changing mistakes, private life indiscretions or controversies at the club) that can threaten an athlete’s image. The seemingly innocuous, positively-oriented questions after...
by Kieran File | Feb 14, 2016 | Connecting with fans, Personal brand, Relationship management, Uncategorized
Nick Cummins, or the Honey Badger as he is also known, has a bit of a cult following in the rugby world. Don’t know who I’m talking about? Watch the following interview. And, as you might have guessed from the above video, much of the fanfare surrounding ‘the...
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