by Kieran File | Jul 2, 2017 | Being a good loser, Managers in the media, Modesty, Relationship management
Another Lions test and another lesson in how to manage the media as a professional sports manager. This time, a lesson on how to negotiate a losing press conference. After last night’s loss to the British and Irish Lions, the All Blacks head coach Steve Hansen had to...
by Kieran File | Jul 2, 2017 | Clarity, Controlling the message, Managers in the media, Relationship management
Hasn’t Warren Gatland done well? He’s managed to get players from four different teams gelling and performing as a unit. The team’s game plan appears to be working, and this Saturday they go into the ultimate test buoyed by a couple of good results. Warren’s...
by Kieran File | Jun 7, 2016 | Authenticity, Modesty, Personal brand, Relationship management
In media interviews, it is not only negatively-oriented questions (i.e. questions about match-changing mistakes, private life indiscretions or controversies at the club) that can threaten an athlete’s image. The seemingly innocuous, positively-oriented questions after...
by Kieran File | Feb 14, 2016 | Connecting with fans, Personal brand, Relationship management, Uncategorized
Nick Cummins, or the Honey Badger as he is also known, has a bit of a cult following in the rugby world. Don’t know who I’m talking about? Watch the following interview. And, as you might have guessed from the above video, much of the fanfare surrounding ‘the...
by Kieran File | Aug 19, 2015 | Football, Managers in the media, Relationship management, Reported speech
Did he say ‘no’ I won’t play, or did he say I’m ‘not eager to play’? The drama of off-field sagas in professional sport! (Don’t know what I’m talking about? Read the story here, and a follow up here) In short, we’re talking football. In particular we’re talking about...
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