Does language make a difference?
At Reactive Sports Media, we believe language is a high performance tool that can make a difference in the success and failure of high performance athletes, coaches, managers and teams. We unpack the way language works and deliver insights to help sports professionals
- Manage their impression
- Work effectively as a team
- Build strong and productive professional relationships
- Establish productive high performance team cultures and environments
Get us in and find out how to harness the power of language and start using it to shape your image, relationships or team culture.

About our managing director:
Dr Kieran File
Kieran’s expertise lies in the building blocks of communication –language. You can’t do a media interview without using language and it is often your language use that gets you into trouble or creates a connection with your fans.
Kieran’s own PhD looked at how language is used in sports media interviews and other sports media formats. From this research, he gained extensive knowledge of how language is used in different sporting contexts, and how to achieve a variety of goals in media interviews.
He has over 10 years of experience teaching people how to use language in specific situations. This experience has allowed him to develop a range of clear and engaging ways to run workshops for a range of different audiences.
If you would like to know more, please contact him for a chat.
