Don’t let a social media disaster blindside you

Protect and promote yourself or your team on social media with our suite of social media communication workshops. Select an established workshop or build your own with our thirty-minute units designed to tackle a range of social media issues for professional athletes. 

Where’s the line in social media posts?

This workshop will help young emerging professional players develop a sense of their responsibilities when posting on social media. We consider the values of the club they represent and then explore how these values can be promoted or potentially threatened by particular behaviour on social media. Through a series of analysis tasks, many of which draw on the players’ own posting behaviour, workshop attendees will develop an understanding of potential issues and important boundaries when posting on social media sites. 

Ideal for

Academy squads
Athletes new to a professional sporting set up
Teams that have experienced historical issues on social media

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Protect and promote your brand on social media

An extensive workshop designed to help players protect their own or their club’s brand from the reputational damage and engage their audiences so as to build a captive audience. In this workshop, players will develop principles and practical strategies for using social media, so they can (1) maintain their status as a role model in the public eye, (2) protect themselves and their families from online abuse and (3) engage with their fanbase, community and their followers. Players able to achieve these three goals when using social media are more likely to successfully and safely navigate the scrutiny and pitfalls associated with being a public figure on social media.

Ideal for

Senior professional squads and national squads

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The personal brand audit

Want to develop your personal brand on social media? At Reactive Sports Media, we help professional athletes with the challenge of building and communicating an authentic personal brand on social media. We do this by:

  • Critically reviewing the identity you are constructing through your posting behaviour and habits
  • Identifying the types of posts, content and posting style that engages your audience 
  • Considering new techniques and strategies for achieving your personal branding goals on social media 
  • Locating problematic and damaging historical posts and posting behaviour that could come back to damage your brand and relationships with sponsors
  • Helping you design messages to satisfy and impress your sponsors and/or help you build the profile of a side business on social media.
  • Carrying out detailed follower analysis. 

Don’t leave your personal brand down to guess work. Our data analysis tools have already helped hundreds of professional athletes. Get in touch and find out how we can help you consolidate and communicate your personal brand on social media. 

Ideal for

Individuals on the cusp of a senior squad
Individuals wanting to take advantage of their public profile
Individuals looking to transition into a post-sporting career

Want to know more about the Personal Brand Audit? 

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