Reactive Sports Media
Research Informed Media Training

Our Services

We use research to design and run media education and general sports communication programmes and workshops for national teams, professional club teams, coaches, managers and sports administrators. We are also dedicated to starting media education earlier and have developed the Academy Project to help provide young players with the sklills they need for media education early.

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Our Clients

We have worked with national and professional club teams and individual athletes in the United Kingdom, Ireland and New Zealand. Find out more about who we have helped and how we have helped them.

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Our Blog

I regularly write on media and sports communication issues. Check out my blog for recent posts. Alternatively, you can suggest a topic or submit a question and I’ll give it a look.

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Recent news

Media education at Munster Academy

Members of the Greencore Munster Rugby Academy attended an media education workshop conducted by sports communication consultant Kieran File. In developing player engagement with media and fans, the event afforded players the opportunity to develop greater media awareness of what they will encounter in media interviews and practice interview preparation and answering techniques. Read more.
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Reactive Sports Media at the London Sevens

Reactive Sports Media went into camp with the New Zealand Women’s Sevens team at the recent London leg of the Sevens World Series. The goal was to follow up on our recent media education workshops with the team and put them through their paces… and to learn a few of their dance moves.

What we've been tweeting about


Being confronted by cameras after a match can be an uncomfortable experience for players. Kieran provides strategies, as well as the opportunity for the players to put them into practice

Steve Symonds

Professional Development Manager, The Wellington Hurricanes

Kieran engaged the players well and the feedback from the players has been very positive. I have no doubt the group picked up quite a few tools that they can use in their day to day interactions with media.

Sanj Silva

Career and Personal Development Manager, New Zealand Cricket Players Association (NZCPA)

The practical nature of the session ensured that all players were fully engaged for the duration, with technology being employed effectively so that they could instantly analyse their own performances.

George Delves

Head of Education / Academy Youth Development Phase Coach, Sheffield United

His sessions were excellent with a heavy focus on participation, rather than lecturing. Feedback from players was very positive. Kieran structures short sessions, high on interaction and with very relevant real life examples to guide players. His relaxed, uncomplicated style is tailor made for busy athletes.

Mike Jaspers

Media Manager, New Zealand Rugby / All Blacks

Click here for more testimonials and full copies of the above.