We use research to design and run media education and general sports communication programmes and workshops for national teams, professional club teams, coaches, managers and sports administrators. We are also dedicated to starting media education earlier and have developed the Academy Project to help provide young players with the sklills they need for media education early.
We have worked with national and professional club teams and individual athletes in the United Kingdom, Ireland and New Zealand. Find out more about who we have helped and how we have helped them.
I regularly write on media and sports communication issues. Check out my blog for recent posts. Alternatively, you can suggest a topic or submit a question and I’ll give it a look.
Media education at Munster Academy
Reactive Sports Media at the London Sevens
Reactive Sports Media went into camp with the New Zealand Women’s Sevens team at the recent London leg of the Sevens World Series. The goal was to follow up on our recent media education workshops with the team and put them through their paces… and to learn a few of their dance moves.
Being confronted by cameras after a match can be an uncomfortable experience for players. Kieran provides strategies, as well as the opportunity for the players to put them into practice
Kieran engaged the players well and the feedback from the players has been very positive. I have no doubt the group picked up quite a few tools that they can use in their day to day interactions with media.
The practical nature of the session ensured that all players were fully engaged for the duration, with technology being employed effectively so that they could instantly analyse their own performances.
His sessions were excellent with a heavy focus on participation, rather than lecturing. Feedback from players was very positive. Kieran structures short sessions, high on interaction and with very relevant real life examples to guide players. His relaxed, uncomplicated style is tailor made for busy athletes.